With a notable decline in GameStop's price than the whole market, GameStop completed its 4-for-1 stock split on July 21.
The price is expected to reduce by 75%.
Investors have been waiting for the split since March earlier this year.
GameStop has increased its number of shares from 300 million to 1 billion for the split.
GameStop had a 2-for-1 split on 19 March 2007.
Those who held GameStop shares in their portfolio at the market close on July 18 should get extra three shares for each share they held on 21 July.
GameStock is currently trading at $38.37, making the stock affordable for investors.
The split is expected to only affect the outstanding shares and not affect the market capitalization of GameStop.
The company has described the split as a "dividend."
The Split is carried out with a view to providing "flexibility for future corporate needs"
GameStop has recently announced its plans to open an NFT marketplace and develop cryptocurrency partnerships.